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Hi! I'm Sara

Entreprenurial from a young age, Sara was running the neighbourhood shop from the front porch and then orgainizing ski trips in highschool so she could fund a March break ski holiday.

After living the dream, making the mistakes and putting herslf back together a few times, Sara is passionate about helping Small Businesses make better decisions, and use the right tools to reduce risk and grow.  Thes days that is all about AI. 

Our mission

I am on a mission to get small business owns set up success in Growth and Exit.

Looking back, Sara wished someone had shared the business diagnostic and evaluation conversation with her much earlier. I would have been a lot easier on her business and family. 

"Had I known what questions to ask, I would not have fallen quite so hard. Raw truth" - Sara Phelan

AI has amplified the need for structure and knowing our business gaps. Time to level up. 

Our team

Meet the awesome folks who make all of this possible day to day.  Based in Atlantic Canada, with global expertise and experience.

Kim Scaravelli

Kim Scaravelli

Content Strategist, Writer, Speaker

An accomplished entreprenur, best -selling Author, wordsmith, and we hear an olympic level scrabble player.

Kim has a true passion for Making Words to Work for 25+ years. She can show you how to make words dance – if you want to do it yourself!.

With years of experince in online training development, and providing experise to the Non-profit sector, Kim has mastered the art of using words to grab attention, engage audiences and convert customers.

Carl Goodwin, CTO

Carl Goodwin

Fractional CTO/ Technonogy Advisor

He is a senior technical expert in the fields of biotechnology and computer technology, having provided services to numerous companies from startups to governments on both sides of the Atlantic.

At his most productive in an interim CTO role, Carl is able to rapidly understand technical and commercial challenges and to propose coherent solutions that can be achieved in predictable steps and with minimal disruption.

Although at home in strategic roles, Carl is no stranger to detailed technical work. His ability to walk the walk as well as talk the talk inspires confidence at every level in the organization.

Heather Keller-Hurshman CPA, CA, CFO

Heather Keller-Hurshman CPA, CA, CFO

Strategist, Coach, Fractional CFO

Heather is a highly skilled and accomplished business leader with more than 25 years of diverse corporate and not-for-profit experience.

Working as a Strategic Business Advisor and CFO for hire, Heather is helping small business owners follow the numbers and reach new heights.

Based in Halifax, Heather has offered Training and Coaching to SME clients.

Sara Phelan, AI and Growth Advisor for small business

Sara Phelan

AI and Growth Advisor

Sara is an ICF Certified Business Coach and Executive Coach, Pragmatic Management Certified - (PMC-I) Product Management, Scrum Master, Google Ad Words Certified, and is a Trusted Advisor, Thought Leader; published in Forbes.com, Forbes Coaches Council Member and Mentor.

With over 30 years' experience maximizing organizational performance through Planning, Leadership, Operational Management and Effective Communication. 

Trusted Partners

Let's work on great things together! 

Reach out if you' d like to explore exciting opportunities to collaborate or build dynamic and innovative work environments.